The Social Media Strategist will plan, execute, monitor and continuously adjust D’Addario Percussion’s (Evans, Promark and Puresound) social strategy, across its key social channels (Instagram, Facebook, Twitter and YouTube). They will develop paid and organic content strategies that grow our communities and drive business, while operating as the primary community manager. They will report to and partner closely with the Strategy + Planning group leads, and collaborate with the Creative and Artist Relations teams to support the objectives of the D’Addario Percussion Business Unit. Candidates should be passionate about social media, content, and communications strategy, but also be an experienced and passionate drumset player and/or percussionist, who enjoys talking shop with other players and giving advice. This position is based in Brooklyn, NY.
3+ years of experience in social media management and content development across Instagram, Facebook, Twitter and YouTube social channels Percussion instrument player and interested in learning about and talking about gear, with exceptional grasp of the percussion community and music Instrument industry
Internal Number: 2019-1097
About D'Addario & Company, Inc.
Few can claim 17th century Renaissance Italy as the birthplace of their family start-up. Yet, nearly 400 years and nine generations later, D’Addario & Co. proudly continues to do so. Today, we are globally recognized as the world’s premier instrument accessory manufacturer for strings, drumheads, drumsticks, reeds, mouthpieces and more. Inspired by our past and paving a future path, D’Addario is fueled by an ever-expanding family of musicians, engineers, artists and visionaries driven by innovation and continuous improvement. Our charitable foundation also ensures that music education reaches underprivileged students around the globe. And with a genuine dedication to US manufacturing, environmentally sustainable practices, and a diverse family of passionate employees, what started in the Renaissance has become an ever-growing revolution.