The Product Specialist is a central resource for product-specific expertise and business support throughout the product life cycle. The position reports to and receives general direction from the Product Manager, and is generally responsible for data analysis, market research, product development, product information management, consumer and trade marketing, sales training, and sales support. This is a cross-functional role with a high degree of interaction among product management, strategy, marketing, engineering, operations, and sales functions. The qualified candidate must be an orchestral instrument player.
Complete item setups, prepare digital content, assemble global launch materials, and ensure integrity of product data over the course of the product life cycle.
In partnership with the marketing communications team, create and maintain essential marketing assets, including packaging, printed materials, video and other social media content, photography, advertisements, training presentations, product data sheets, and press releases.
Support business-to-business (B2B) initiatives including product training and global sales enablement, sales promotions, exclusive and seasonal product offers, joint marketing executions, eCommerce content creation, and POP design and implementation. Support key account activities as necessary.
Facilitate the efficient flow of information and clear, inclusive communications between key departments (product management, engineering, operations, marketing, sales, finance, etc.).
Represent the Orchestral business unit’s interests in multi-departmental or cross-functional initiatives when and where needed
Serve as the primary contact for domestic education marketing and outreach, including coordination of the Orchestral clinician program: developing and maintaining logistics, engagement plan, support materials, communications, budgeting and reporting.
Support various marketing efforts as they relate to the business unit’s’ strategic areas of focus, including logistics, engagement planning and execution, support material development, communications, budgeting, and reporting.
Attend trade, educator shows and other customer-facing events. Prepare event displays and messaging, coordinate retail partner involvement, interact with end users, support product sales, complete event reports, and ensure follow up on sales leads and other action items.
Support educator relations, social marketing, artist relations, customer loyalty and product recycling programs as needed.
Collect and analyze data in support of strategic business planning and decision-making. Typical activities include budget preparation and monitoring, price, cost, and margin analysis, portfolio performance analysis, market size and market share tracking/reporting.
Support product development efforts, including qualitative and quantitative market research, competitive analysis, product concept generation, Alpha and Beta testing, and other forms of product validation.
Provide input to product positioning documents and project plans
Must be an orchestral instrument player
Bachelor’s degree in Business, Marketing, Music, Music Business, or Music Education
2+ years of product development, marketing, or general business experience
Music industry, music retail or music education experience a plus
Fluency in Microsoft Office products (Excel, Word, PowerPoint) and like products
Follows a Market-driven Approach when gaining market insights and guiding product development
Demonstrates potential to master the various Information technologies in use at D’Addario:
Sales Analytics and Reporting (Cognos, Power BI)
Product Data Management / Product Information Management (Item Setup)
Enterprise Resource Planning (MAPICS)
Project Management (Teamwork)
Order Placement & Customer Service (DCRM)
Proficiency with social media platforms (Facebook, Twitter, Instagram, YouTube, and social media aggregate tools).
Team player with ability to manage timelines with a sense of urgency and commitment to achieve business objectives; formal Project Management skill set is a plus
Strong verbal and written Communication Skills, confident interpersonal skills
Domestic travel 25-35%
International travel approximately once per year according to specific business needs
About D'Addario & Company, Inc
Few can claim 17th century Renaissance Italy as the birthplace of their family start-up. Yet, nearly 400 years and nine generations later, D’Addario & Co. proudly continues to do so. Today, we are globally recognized as the world’s premier instrument accessory manufacturer for strings, drumheads, drumsticks, reeds, mouthpieces and more. Inspired by our past and paving a future path, D’Addario is fueled by an ever-expanding family of musicians, engineers, artists and visionaries driven by innovation and continuous improvement. Our charitable foundation also ensures that music education reaches underprivileged students around the globe. And with a genuine dedication to US manufacturing, environmentally sustainable practices, and a diverse family of passionate employees, what started in the Renaissance has become an ever-growing revolution.