Summary Reporting to the Vice President of Strategy and Business Development (VP) and in liaison with Eastern Standard and advertising buying and placement services, the Associate Director of Brand and Audience Development will manage and execute the implementation of advertising, promotional, and patron engagement campaigns. The Associate Director works to increase revenue from POPS patrons—moving them through engagement milestones, in alignment with the POPS 5-year Strategic and Tactical Plan. General support for special events and performances, closely aligning with the development, education, and production departments, and assorted branding activities is expected and is performed in cooperation with other department heads. The scope of work includes: