West Chester University
West Chester, Pennsylvania
Gardner, Massachusetts
Orlando, Florida
Location indicated in Job Description
Posted: 26-Aug-24
Location: Petaluma, California
Type: Full Time
Categories:
Preferred Education:
Additional Information:
Kala is dedicated to fostering relationships with talented musicians and enhancing their visibility
through strategic social media collaborations. We are currently seeking an enthusiastic and
experienced Artist Relations Manager with an in-depth understanding of Social Media
functions to join our team. This individual will play a crucial role in locating and partnering with
ukulele, bass, and guitar artists across all genres, leveraging social media platforms to amplify
both the artist’s and our company’s reach.
Key Responsibilities:
Artist Discovery: Identify and locate artists who play the ukulele and bass guitar across
various genres of music.
Assess potential artist partners based on their talent, style, and social media influence.
Social Media Analysis: Evaluate artists’ social media presence, engagement metrics,
and overall influence.
Keep abreast of trends and emerging artists in the music industry.
Collaboration and Outreach: Establish and maintain relationships with identified artists.
Develop and implement collaboration strategies to leverage both the artist’s and our
company’s social media channels.
Coordinate promotional activities, campaigns, and events to enhance artist visibility and
brand presence.
Provide insights and recommendations for continuous improvement.
Negotiate with other brands for social media and product collaborations.
Coordinate brand presence at festivals, including Kala artist attendance.
Coordinate artist demos at trade shows.
Write artist related blog posts and conduct interviews with artists for the Kala website.
Maintain artist and affiliate agreements.
Reporting on royalty and commission.
Proven experience in artist relations or a related field.
Strong knowledge of the music industry, particularly with ukulele and bass guitar artists.
Exceptional communication and interpersonal skills.
Understanding of social media platforms and tools (e.g., Instagram, TikTok, Twitter,
Facebook and YouTube).
Ability to analyze social media metrics and derive actionable insights.
Self-motivated, proactive, and able to work independently as well as part of a team.
sound equipment.